Videos

RAC on Global News, Halifax (Nov. 13th, 2013)

Brett Miller of Miller Tirecraft represented the Rubber Association of Canada on Global News, Halifax on Nov. 13th, 2013, to talk about the safety and performance benefits of winter tires.


RAC on Breakfast Television in Edmonton, Alberta (Nov. 14th, 2013)

Brent Rayment of Fountain Tire represented The Rubber Association of Canada during a Breakfast Television segment in Edmonton, Alberta on November 14, 2013 to talk about the safety and performance benefits of winter tires.


Tire Recycling

This video features footage from Emterra Group's tire recycling facility in Kitchener, Ontario to illustrate what happens to end-of-life tires when they are recycled into crumb rubber.


When it Gets Below 7°C

The Rubber Association of Canada presents our Winter Tires Stop Motion Animation, When it Gets Below 7°C.


Why Should I Care About My Tires? (Part 1 of 5)

Learn about how taking care of your tires can improve performance, save you money, and help the environment. This video illustrates the importance of proper tire maintenance and is Part 1 of our 5-part series on proper tire care practices.


Maintaining Tire Pressure (Part 2 of 5)

Learn how to properly measure your tire pressure. This video illustrates the importance of keeping your tires inflated and is Part 2 of our 5-part series on proper tire care practices.


Tire Alignment & Rotation (Part 3 of 5)

Learn how to diagnose proper tire alignment and rotation.This video illustrates the importance of ensuring that your tires are regularly aligned and rotated and is Part 3 of our 5-part series on proper tire care practices.


Tire Tread Wear (Part 4 of 5)

Learn about tire tread. This video illustrates the importance of ensuring that your tire's tread depth is properly maintained and how you can notice uneven tread patterns or early signs of tread wear on your tires. This video is Part 4 of our 5-part series on proper tire care practices.


Low Rolling Resistance (Part 5 of 5)

Learn about tire rolling resistance in Part 5 of our 5-part series on proper tire care practices. This video illustrates how taking care of your tires can help you conserve fuel and have a smoother ride.


Be Tire Smart on Breakfast Television, Delta, BC (May 9, 2014)

This four-part news segment features footage captured inside Western Rubber Group's tire recycling facility in Delta, British Columbia to illustrate the process old tires undergo before they are recycled into new products. In Part 4, Jim Baker of KAL Tire describes the Be Tire Smart program and illustrates how motorists can properly maintain and care for their tires.


RAC on CP24's AutoShop (May 18, 2014)

On May 18, 2014, Carolyn Goard, Manager, Communications for The Rubber Association of Canada appeared on CP24's AutoShop to talk about recent survey results from the Association's 2014 Canadian Consumer Tire Attitudinal Study, which found that 69% of Canadians polled do not measure their tire pressures at least monthly.